MAYOCLINIC.ORG ︎
Finding reliable health information online can be a challenge. Searching for symptoms often leads one down a confusing path to paranoia.
Mayoclinic.com gives you unbiased medical information from real doctors. No hysteria, no drug pushers, no premature funeral planning.
ART DIRECTOR: PAIGE LOWE
COPYWRITER: CATE MABRY
A DOSE OF REALITY
Finding reliable health information online can be a challenge. Searching for symptoms often leads one down a confusing path to paranoia.
Mayoclinic.com gives you unbiased medical information from real doctors. No hysteria, no drug pushers, no premature funeral planning.
ART DIRECTOR: PAIGE LOWE
COPYWRITER: CATE MABRY
PRE-ROLL
OOH
DIGITAL
DIRECT MAIL
Envelope modeled after a first aid kit demonstrates how mayoclinic.org intervenes with the spiral into paranoia.
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WORK
H.M.U.
Brick & Mortar
718 East 6th St.
New York City, NY
10003
718 East 6th St.
New York City, NY
10003
External Validation
2019 One Show Finalist
Featured in Ads of The World (x4)
2019 One Show Finalist
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