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MCMENAMINS︎ 

HARD TO EXPLAIN, SEE FOR YOURSELF


McMenamins*, a household name in the Pacific Northwest, is virtually unknown in the lower half of the country. So we’re getting to know them. Ads ask travelers what they want from their trip and then lead them there.

Whether they glance or pore over the details, they get the gist of the madness that is McMenamins as they cross the border into the Pacific Northwest.


*chain of 55 hotels/secret gardens/pubs/concert venues/restaurants/breweries/art galleries housed in revitalized historic buildings that span the coast of Washington and Oregon

ART DIRECTOR: PAIGE LOWE
COPYWRITER: CATE MABRY

OOH


Everything is not as it seems at McMenamins. Posters in train stations and subways in the Oregon/Washington area hint at the past lives of our establishments.






NEWSPAPER SPREAD




Whatever your idea of a good time entails, there’s a McMenamins location to suit your needs.



See how many lives you could live in just one day at our Edgefield property.




TRAY TABLE DECAL


Travelers discover a map decal that gives them a personalized tour of properties near their destination. 




TRUCK WRAP





                            want see my rabbit hole?
Mark click for more

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H.M.U.



Contact

catemabry1@gmail.com


Brick & Mortar

718 East 6th St.
New York City, NY
10003
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2019 One Show Finalist

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